Digital Marketing Manager (m/w/d)
We are looking for an experienced and motivated Digital Marketing Manager to join our growing team. Together with the business unit, you will be responsible for developing, implementing, and managing the company’s end-to-end digital marketing strategy and reporting on performance.
- Work with the business unit to develop, and implement the cross-channel digital marketing strategy and promo campaigns that align with the needs and goals of the company.
- Work with agency to implement SEO, SEM, digital ads, promo campaigns and to prepare reports on performance
- Coordinate all marketing projects and activities within the marketing team and with other units (business, tech, projects)
- Web & app management and evaluate important metrics that affect our traffic and target audiences
- Work with social media manager and content manager to plan and implement marketing communications (B2B and B2C)
- Manage marketing budget, marketing database, and email marketing
- Conduct regular market research
- Work with business unit to evaluate business needs and to hit company goals and objectives
- Optimization of the customer journey across all channels
- Bachelor’s or Master’s degree in Marketing, digital marketing, E-commerce, or related areas
- A minimum of 5 years of experience in digital marketing
- Experience in the implementation of B2B performance marketing (including remarketing)
- Solid expertise with marketing tools such as Google Tag Manager, Google Analytics, Data Studio Keyword Manager, SEO, keyword research to optimize website content
- Understand the requirements for web publishing and UX in order to increase on-page conversion rates
- In-depth knowledge of paid acquisition platforms (FB, Instagram, Google Ads), best practices, and website analytics
- HTML and CSS Knowledge is a plus
- Experience in developing, implementing (cross-channel) marketing campaigns
- Team player, excellent communication and coordination with different stakeholders in EN & DE
- Organized, creative with strong analytical skills
If you are interested, please send us your CV and cover letter to [email protected].